The Casey Neistat Effect
What happens when YouTube Vlogger Casey Neistat sends a little love your way? Dustin at Disciplining Recovery found out this past week. Within 48 hours, Casey’s endorsement delivered Dustin over 40,000 new subscribers to his YouTube channel and over 200,000 views to the video Casey linked to.
A week later, that’s up to 47,000 subscribers and almost 300,000 views. Conservatively, that’s probably around $700 in direct income for Dustin’s one video (assuming he monetizes it with YouTube), and ongoing income from a subscriber base that’s grown by nearly 10000% in the past week.
Casey Neistat has an audience most cable TV channels would love to have (and in fact, CNN recently acquired him for $25 million). His (at one time daily) videos regularly received 1.5–5 million views each, which is the kind of viewership Wolf Blitzer wishes he had (which is why CNN acquired Casey).
Surprisingly, according to Vidstatsx.com, Neistat doesn’t even crack YouTube’s top 200 for number of subscribers, and he’s barely within the top 500 for most video views — and he had a daily vlog which got over a million views a day for over a year!
YouTube and it’s personalities, like Casey, have some serious clout, and people/brands are only just now starting to notice the power they have to influence a generation which watches YouTube instead of cable tv. It’s why Casey was recently featured on an ad which aired during the Academy Awards last week… and why the ad proclaimed the need to recognize the YouTube creator generation.
Originally published at www.kozlen.com on March 9, 2017.
